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If you are considering opening an online store, the most important decision you have to make (besides your niche) is which e-commerce platform to use for your store.

WooCommerce is the most popular e-commerce platform. Technically speaking, it is a plugin that is used to integrate with WordPress, which is the most popular content management system (CMS) available online. WooCommerce has been downloaded over 11 million times, and is used by over 30% of online stores. It is powerful, highly customizable and easy to use. Best of all, it’s free. Here are five reasons WooCommerce is the best e-commerce platform.

1. WooCommerce is Free

WooCommerce is an open-source plugin that is free to download and free to use. The tools available in WooCommerce for free are sufficient for most startup stores. Some of the WooCommerce add-ons and extensions that offer increased functionality do cost money, however. These include, for example, sending packages via FedEx, accepting Bitcoin as payment and accepting pre-orders. Although these costs can add up if you want to create a highly sophisticated store, WooCommerce certainly costs less on average than a typical cloud-based e-commerce platform.

2. It’s Easy to Use

WooCommerce is well known for being very intuitive and easy to use. If you already have any experience with WordPress, using WooCommerce should be a straightforward and familiar experience. If not, it is very easy to learn. It offers not only simplicity, but also a highly professional front-end and back-end experience.

3. Your Online Store is Customizable

WooCommerce is highly customizable. It has a very wide range of themes, plugins and extensions available that allow for it to be modified to meet the needs of the user, no matter their level of technical expertise. The sheer diversity of users who benefit from WooCommerce speaks for itself. It is the first choice for e-commerce stores from people just getting started selling their first products online to huge e-commerce stores offering thousands of products with revenue in the millions of dollars.

4. Integrated Sales Analytics

Store owners who want to maximize their sales and profits need to keep a close eye on their analytics. Best practices in online marketing, e-commerce store design and conversion rate optimization (CRO) advise maintaining detailed analytics on every aspect of advertising and user behavior on a site. Unlike many e-commerce platforms, WooCommerce makes this easy for store owners by providing a built-in suite of detailed analytics at their fingertips. Figures such as total sales, sales over a given time period, average order value and much more are readily accessible in graph form on the user admin panel.

5. Customer Support

WooCommerce has extremely extensive customer support resources available online. Users with technical support questions benefit from the Knowledgebase, which is an online encyclopedia of common questions users have about WooCommerce; the Community, which is an active online community of WooCommerce users who help each other with technical support issues; extensive video tutorials, and a friendly and responsive customer help desk.

With infinite customizability, ease of use and very low costs, WooCommerce should be the first port of call for anyone interested in starting an e-commerce store.


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